N° 002—Vol. Ⅱ
LDN · 21:21:37
The living brand system

One home for
your entire brand.

Bring your guidelines, assets, design systems and brand knowledge together. Keep everyone — from your team and partners to developers and AI tools — working from the same brand.

Get started

Prefer a guided tour?

Fig. 01 — Manage the system publish the brand
The BeeBlu app in dark mode showing a brand system overview, with navigation for foundations, assets, components and tools, and cards for colours, typography, logos and exports.
A page from the grace & co brand book published with BeeBlu: its colour palette, showing Main Blue, Lime Green and Neutral with hex values and WCAG contrast ratings.
01 · Brands building with BeeBlu

Real brands.
Living brand systems.

See how brands are bringing their guidelines, assets and brand knowledge together with BeeBlu.

  • grace & co
  • FairSplit
02 · The problem

Brand systems
break once
they’re shared.

Brands are built with care, then shared as a PDF, a folder of assets and a handful of links. Files are lost, guidance goes out of date, and the same questions reach the designer, the agency or the brand team months later.

PDF Brand guidelines PDF
.fig Figma working files
DRV Shared Drive links
AST Logo & asset folders
MSG Scattered emails
MEM Team knowledge

Whoever created the brand loses visibility once it is shared, and everyone else struggles to use it correctly without asking for help.

BeeBlu gives everyone who uses the brand one shared, current place to find it.

03 · The shift

A static handoff.
A brand system that
stays current.

The same brand work. A completely different outcome once the project ends. One shared system, always current — for the brand team and everyone they work with.

Fig. 02 — Static handoff vs. living brand system 1 handoff · 1 brand · ∞ requests
Before Everyone is left with files, not a system
✕Marketing copies last campaign
Design✕ working file diverged
Developer✕ guessing tokens
✕Agency six-month-old pack
✕AI / MCP no canonical context
brand_v2.pdf v2
brand-FINAL.fig v?
BRAND_v3-NEW.pdf v3
slack-screenshot.png
guidelines_2022.pdf stale
After Everyone works from one live source
✓Marketing approved templates
Design✓ Figma variables sync
Developer✓ tokens · css · api
✓Agency scoped portal access
✓AI / MCP structured context
BB BeeBlu OS · core
#003CFF
type/h1
figma.vars
space/4
cta.block
brand.json
People chase the designer for missing files Static PDF guidelines Teams use outdated guidance AI tools with no reliable brand context
One live brand portal Structured context for AI tools Current guidelines and assets Controlled team and partner access
One shared brand system. Current for your team and everyone you work with. continuously synced
04 · The solution

Give every brand a
system that stays useful.

BeeBlu gives you one workspace for creating, organising and managing brand systems — your own brand or your clients’. Publish a live portal, update it when the brand evolves, and give the right guidance to everyone using the brand.

01 · Organise
Foundations

Bring the whole brand into one system.

  • ·Colours & typography
  • ·Logos & assets
  • ·Design tokens
  • ·Guidelines
01
02 · Share
Delivery

Publish a portal instead of a folder.

  • ·Professional brand portal
  • ·No more static PDFs
  • ·No scattered attachments
  • ·One link to share
02
03 · Maintain
Ongoing

Keep guidance current,
control who sees what.

  • ·Your team & stakeholders
  • ·Developers & partners
  • ·Agencies & freelancers
  • ·AI tools
03
Fig. 03 — Organise, share, maintain Continuous · bi-directional
05 · Inside BeeBlu

Everything you need
to run a brand properly.

Create the foundations, organise the assets and publish a ready-to-share portal without rebuilding your existing design process.

F.01 · FoundationsStart here

Bring your brand into one system.

Start with the foundations: colours, typography, spacing, logos, icons and guidance. BeeBlu turns them into a structured system your team, partners, developers and AI tools can use.

BeeBlu dashboard in dark mode showing a complete brand system overview with foundations, assets, components and tools.
F.02 · ColourWCAG built-in

Accessible colour systems.

Build colour palettes with semantic roles, token names and WCAG contrast checks, so the brand stays consistent and accessible wherever it's used.

BeeBlu WCAG 2.2 colour contrast checker showing AAA and AA compliant token combinations.
F.03 · TypeScale generator

Typography that scales properly.

Generate a type scale with clear heading, body and UI styles, so the brand stays consistent across your website, app, campaigns and portal.

BeeBlu typography scale generator showing heading, body and UI styles rendered at real sizes.
BeeBlu Figma plugin syncing colour variables and styles inside Figma.
F.04 · Figma pluginBi-directional

Sync your brand system with Figma.

Use the BeeBlu Figma plugin to connect brand foundations with your design workflow. Keep variables, styles and tokens aligned between BeeBlu and Figma instead of rebuilding the system for every project.

  • → Sync colours and variables
  • → Align design tokens
  • → Reduce manual setup
  • → Keep design and brand systems connected
F.05 · Tokens

Spacing & radius tokens.

Create consistent layout rhythm, spacing scales and shape rules for product and marketing surfaces.

BeeBlu spacing and radius editor with border radius options, scale types and spacing steps mapped to CSS variables.
F.06 · Icons

Icon library.

Organise every brand's icons in one place with consistent names, sizing and usage guidance.

BeeBlu icon library with selectable icon sets and a searchable grid of named, consistently sized icons.
F.07 · Logos

Logo management.

Store logo variants with light, dark and brand previews so everyone always uses the right asset.

BeeBlu logo management with primary, white, mono, icon mark and favicon variants previewed on light and dark backgrounds.
F.08 · PortalLive · Public

Publish a brand portal people actually use.

Turn a brand system into a live portal for your team, agencies, developers and partners who need it. No more stale PDFs, scattered links or old asset folders.

The live public BeeBlu brand portal showing brand guidelines, hero and brand palette.
F.09 · AIMCP-ready

Give AI tools the correct brand context.

Provide structured colours, typography, voice and usage guidance so approved AI tools can work from the same brand information as your team.

BeeBlu AI and MCP access screen with a public machine-readable brand context endpoint and structured brand data.
F.10 · DevelopersCSS / JSON

Make the brand easier to implement.

Give developers CSS, JSON and design-token exports based on the approved brand system, reducing interpretation and repeated questions.

BeeBlu export screen with downloadable CSS, Tailwind config, DTCG JSON and Figma token files.
Also included
Multi-brand management White-labelled client portals Brand guidelines editor Component guidance Team & client access PDF export Design token export MCP / AI integrations Figma plugin Public brand portal
Fig. 04 — Product surfaces 10 core capabilities · One system
Live example

See the experience people receive.

Explore FairSplit’s working BeeBlu portal: guidelines, assets, implementation details and AI-ready brand context in one professional, accessible place.

FairSplit's live brand portal showing its colour palette: primary, secondary and accent blues, text and background colours, each with hex values and WCAG contrast ratings.
  • → One link for the whole brand
  • → Current guidelines and approved assets
  • → Clear information for marketing and development teams
  • → Structured brand context for connected AI tools
  • → Updates without resending files
View live portal
06 · Built for modern workflows

One brand. One place.
Fewer repeated
requests.

Ⅰ

Easy to use.

Give everyone a clear portal they can return to whenever they need guidance or assets.

Ⅱ

Implementation-ready.

Provide designers, developers, marketing teams and AI tools with the formats and information they need.

Ⅲ

Multi-brand control.

Manage multiple brands, permissions and updates from one workspace — ideal for agencies running client brands.

Integrations · Keep your existing workflows intact

Sync variables with Figma. Export tokens for development. Give AI tools reliable brand context. No rebuilding your process.

Figma
Bi-directional sync
Developers
CSS · Tailwind · React
AI systems
ChatGPT · Claude · MCP
CMS platforms
Webflow · WordPress
Marketing tools
Email · campaigns
Early access · Beta

Make your brand
a living system—not another folder.

Join the BeeBlu beta and try a better way to organise, share and maintain your brand — whether it’s your own or one you manage for clients.

Join the beta

You’re only a few minutes away from your first living brand portal.

Get started

BeeBlu is currently in active beta. We are working directly with brand teams, designers and agencies to improve how brands are managed, shared and maintained.